What's the Point?02 Apr 2015 | by Scott Nesbitt
Sometimes, you run into an article or essay that strikes a chord with you. Sometimes, you run into one that leaves you shaking your head.
In the latter category is an article published in August of last year about a man named Nicholas Felton. Felton quantified all of the communication he had during 2013. Yes, all of them. Email, SMS, postal mail. And his conversations. He:
pulled out his phone and tracked the occurrence, measuring the conversation’s length, where it occurred, and, most bogglingly, all the subjects discussed.
Felton put forward a monumental effort to do that. The infographics he created (Felton’s a graphic designer) were impressive. As was the all of the information he mined and displayed in those infographics. Like what? How about:
- 4,572 salutations and 2,833 pleasantries used
- 3,108 conversations with non-verbal components
- 1,670 conversations
- 126,550 unique words recorded
But I really have to ask What was the point?
By analyzing all of the data that he collected, will Felton have better or more efficient and effective conversations in the future? Will he grow closer to others? Will he focus more on one channel of communication? Will he deepen his conversations? Will he pull out pithy nuggets that he can use again, in some other form?
I can’t see any of that happening.
What do those numbers that Felton derived mean in practical terms? I don’t think the data that he collected and recorded can quantify the quality of the interactions that he had. I’ve had long conversations with people, conversations that led to nothing. But those conversations were enjoyable because I was communicating with interesting people who I liked and with whom I was at ease. I didn’t come to any profound conclusion about the ethical structure of the universe, but I felt better after having had those conversations.
In practical terms, was all the time and effort that Felton spent collecting and collating and analyzing and visualizing that data worth it? Or could that time and effort have been channeled into something else that could potentially be more worthwhile?
Data can be useful. But it’s not the be all, end all. So much lies beneath data that even best analysis and mining tools can’t come close to touching it. What lies beneath is the human factor.
Do you want to live a better life? Then focus on your life. Do things. Make changes. Live. Don’t become a slave to data. Don’t expect the data to provide you with some truth or path. That lies within you.Thoughts? Let's start a conversation on Twitter.
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