After they’d recorded a couple of albums in the 1970s, the German band Kraftwerk decided to become more disciplined about their music. That meant a change in mindset.
That change? The core members of Kraftwerk, Florian Schneider and Ralf Hutter, started to see themselves as musical workers. Like workers in other areas of life and business, the pair decided to spend eight hours each day in their studio. During those eight hours, Kraftwerk would write. They’d record. They’d work on their instruments and stage rigs, rehearse, and hone their technique and craft.
I know more than a few people who say that kind of regimentation and scheduling stifles creativity. Far from it. Once Kraftwerk started that regimen, the band produced some of its strongest, best-know, and best-loved work. Music and albums that influenced a number of other musicians including the likes of David Bowie, Iggy Pop, Gary Numan, Bjork, and Aphex Twin.
Setting aside dedicated time worked for Kraftwerk. There’s no reason why you can’t do something similar to work on your side hustle or pet project. By setting aside some dedicated time, you can focus on what you want to do. You can put all of your thought and effort and energy into that task or project. You can, as Cal Newport discussed in his book Deep Work, enter a state of focus that lets you put all of your mental energy into the task at hand.
And, yes, it can work. When, for example, I lead a technical writing team a few years ago, I encouraged the members of my team to set aside an hour a day to learn new skills or hone existing ones. Doing that improved their work, made them happier, and allowed them to actually learn what they wanted to learn (at least as far as it related to the job).
You don’t need to set aside the full day — if you can, then by all means do so. Chances are, though, you’ll have to work around the day job, family, and all those other responsibilities and commitments that seem to pile up around all of us.
To set aside dedicated time each day, you need to figure out:
- What you want or need to do
- The best time of day at which to do it
- How much time you can set aside each day
Then, schedule time each day to do whatever it is you want to do. Don’t expect to be productive from the get-go. You’ll probably need some time to adjust to this dedicated period of working, and to enter Cal Newport’s state of deep work. But once you do, you’ll be surprised with both the speed at which you’ll be able to work and with the quality of that work.